I created and branded my own product, called Asobo. It is a Japanese American Rice wine geared towards creating / provide a quality drinking sake.
The main focus was on naturalistic elements and permanece. And to provide an elevated taste and option for people, from the freshest and purest ingredients sourced from around the world.
The goal of this product was to create product packaging that included creation of logo, point of sale, point of display, webpage, magazine ad and a process book that all fit the target demographic / audience for the product. Construction were all hand built by myself.
Rice paper was used for the labels as it reinforced the companies cultural background. Also as this wine is rice based, using rice paper gives a nod and connects the user further to the product.
