Marketing for Change: Insights Center
UI / UX
The primary goal of this project was to enhance the functionality and accessibility of Marketing for Change's article landing pages while prioritizing user experience (UX) and user interface (UI) design. The aim was to create an engaging and intuitive platform that attracts users, encourages them to explore our blogs, and builds trust, ultimately driving new business.
In addition to redesigning the landing pages, this project involved a rebranding of the agency’s article center to better reflect our evolving mission and target audience. This rebranding included changes to the center’s name, visual identity, and communication style to align with our strategic goals.
User-Centric Design
I focused on creating a seamless and intuitive navigation experience that allows users to easily access the information they seek. By simplifying the layout and optimizing the information architecture, I ensured that users can effortlessly find and engage with our content.
Before
After
Target Audience Repositioning
As part of the rebranding, we re-evaluated the agency's article center name from ‘Fun Easy Popular’ to the ‘Insights Center’ to resonate and reposition our messaging to better align with the needs and interests of our target audience. This involved thorough market research and audience analysis to ensure that our branding accurately represents our value proposition and differentiates us from competitors.
Visual and Brand Identity
The rebranding process included redefining our visual and brand identity. This involved creating a new layout, and updated usage of the brand’s existing colors and typography to reflect the agency's values and mission. The new look and feel were crafted to communicate trust, professionalism, and expertise.
Content Strategy
I collaborated closely with the content team to strategically position our blogs and resources, highlighting our expertise and authority in the field of behavioral change. By integrating interactive elements and compelling calls-to-action, I encouraged users to explore our content further.
Visuals
In addition to the page redesign, this project also involved a complete rebranding of the agency’s article center to align with our evolving mission and audience. This rebranding encompassed a refreshed visual identity by defining a new visual illustration style. Below are examples of digital illustrations that I’ve created to evoke consistency and thoughtfulness into each custom illustration.
Outcome
The redesigned and rebranded landing pages effectively position Marketing for Change as a knowledgeable and forward-thinking agency. By enhancing the user experience and establishing trust, we successfully attracted new business and strengthened our brand presence in the industry.