I showcase my design work for Asobo. It is a Japanese American sake (rice wine) company dedicated to delivering an exceptional drinking experience. Inspired by nature and longevity, my focus was on crafting packaging that reflects these values.

The main focus was on naturalistic elements and permanence. And to provide an elevated taste and option for people, from the freshest and purest ingredients sourced from around the world.

My responsibilities included designing the logo, point of sale materials, displays, webpage, magazine advertisements, and a comprehensive process book, all tailored to resonate with the target audience. Construction was hand-built.